VIP Tier
Tier 3
2,500 Annual-Point Milestone
- Earn points on eligible purchases
- Redeem points for store rewards
- Member promotions and offers
A starting milestone within the Unwind Rewards program.
VIP Access
Rare bottles. Fair prices. Earn your way in.
VIP Access gives qualifying members opportunities to purchase rare and unicorn allocations at or near MSRP through our monthly selection events.
What it is
A better way to handle rare allocations.
We regularly receive bottles that are difficult to find at normal retail pricing. Instead of putting those bottles on the shelf for whoever happens to arrive first, VIP Access gives qualifying members a fair opportunity to purchase them through random selection events.
Joining Rewards is free. Earn points as you shop, move through the tiers, and reach Hazmat VIP status for automatic access to monthly allocation events.
Simple by design
How VIP Access works
Shop normally, earn points, and let your tier do the rest.
1
Join Rewards
Sign up online or in-store at no cost and start earning points on eligible purchases.
2
Earn 5 points per $1
Your annual points determine your VIP tier. Tier status resets each year.
3
Reach Hazmat
At 10,000 annual points, Hazmat members are automatically included in monthly VIP Access events.
4
Claim if selected
Selected members receive an email. Reply within 24 hours, then pick up or arrange shipping within 14 days.
Annual status
VIP tiers
Earn points throughout the year. Higher tiers unlock more rewards, with Hazmat reserved for allocation access.
VIP Tier
Tier 2
5,000 Annual-Point Milestone
- Everything in Tier 3
- $10 birthday benefit
- Complimentary monthly gift
- Additional member perks
Keep earning toward Hazmat VIP Access.
Hazmat VIP
Tier 1
10,000+ Annual Points · Allocation Access
- Everything in Tier 2 & Tier 3
- Automatic entry into monthly VIP Access events
- Opportunity to purchase rare and unicorn allocations at or near MSRP
- Eligibility for unclaimed-bottle reallocations
- Priority access to exclusive events
- Additional 5,000-point milestones increase opportunity in VIP events
VIP Access provides an opportunity to be selected; allocations are limited and not guaranteed.
Monthly allocations
What happens when bottles arrive
No chasing drops. No lining up. Qualifying members are handled through a clear selection process.
01
Allocation list goes live
We publish the bottles available for that month's VIP Access event.
02
Hazmat members are entered
Eligible members are automatically included. No separate entry is required.
03
Selected members are emailed
If selected, reply within 24 hours to claim your bottle. Passing requires no reply.
04
Pickup or ship within 14 days
Claimed bottles must be picked up or arranged for shipping within the claim window.
Unclaimed bottles may be reallocated to other eligible Hazmat members. Quantities are limited and selection does not guarantee a bottle.
Past access
The bottles people chase.
A look at the kind of rare and unicorn allocations that have appeared through VIP Access. Availability changes every event.
Questions
VIP Access FAQ
What bottles are available through VIP Access?
We publish the allocation list for each VIP Access event online. You can view the current list here.
Am I guaranteed a bottle once I reach Hazmat?
No. Rare allocations are limited. Hazmat status gives you eligibility for monthly selection events, but it does not guarantee a bottle.
Do I need to enter each monthly event?
No. Eligible Hazmat members are automatically included in monthly VIP Access events.
Do I need to attend an event in person?
No. If you are selected, we contact you by email. Selected members have 24 hours to reply and claim the allocation.
How long do I have to pick up or ship a claimed bottle?
Claimed VIP allocations must be picked up or arranged for shipping within 14 days of the claim.
Are Pappy Van Winkle and Buffalo Trace Antique Collection included?
They can be. When these extremely limited allocations are available, they are handled through special VIP Access events for eligible Hazmat members.
Earn points. Unlock VIP Access.
Join Rewards for free, earn on eligible purchases, and work your way toward Hazmat status and monthly allocation access.